Karoline Dall always spots the best high-street pieces (especially dresses) first and layers them in a way you'd think they are way more expensive than they are, often pairing print on prints with simple accessories. She's a great reason to believe in wearing more than one statement piece at a time. The Intellifluence community is built of more than 143,000 influencers. Marianne Theodorsen came on my radar as an influencer with the coolest maternity style and has been bringing the cool ever since. Along with starting the biggest blog in Scandinavia with half a million unique visitors each month, she co-founded the fashion label Ivyrevel which has been supported by H&M since 2005. Believing that fashion is an eternal loop, Barannik layers her minimalist blazers with playful fabrics and hues to create timeless styles that present her personality. Recommended posts for you. She owns many pairs of trousers, all high-waisted and wide-legged, but in different colours and patterns. Updated: March 21, 2020 HERE ARE THE TOP 100 YOUTUBE INFLUENCERS IN SWEDEN Sweden is a Scandinavian nation with thousands of coastal islands and inland lakes, along with vast boreal forests and glaciated mountains. Working with influencers in mature markets means your target audience will generally be used to and accept influencer collaborations. Found insideThere weren't many influencers at the time, except for OGs like Rumi Neely of Fashiontoast and Elin Kling of Style by Kling. Those girls were my idols. Elin's site taught me a lot about Scandinavian fashion and minimal dressing. The blogger, new mother, and co-founder and fashion director of Luelle magazine is based in Copenhagen. New Zealand Founded in 2012 by interior stylist and writer Michelle Halford, T.D.C is a global blog with a focus on Scandinavian interiors and design. DOI: 10.2478/njms-2020-0007 . With 30 million followers he has the largest Instagram account with . Top Instagram Influencers: 30 Major-League Instagrammers Worth Following In 2021. The use of social media and influencers in the Scandinavian markets differs. Get Scandi-cool with the Danish queen of minimal Scandinavia has long been the home of outstanding interior design and classic fashion brands like Acne Studios, Rains and Filippa K. But no one personifies modern Danish cool as well as ... These women use each outfit as a lesson in pairing the softest Pantone shades, using fabrics like silks and light cottons as their base. Oct 2018 @ Copenhagen Navigating and adapting in the Nordic market is complex - mid . I love that though they stick to neutral tones, they use shapes and detailing to keep each look original. “A Review of Formal and Informal Regulations in the Nordic Influencer Industry.” Nordic Journal of Media Studies 2(1): 71-83. In 2018 she was named on the Forbes 30 Under 30 Asia list for Media, Marketing & Advertising, and in 2016 she was named on the 30 Top Thinkers Under 30 list by Pacific Standard Magazine. Plus, there's a whole bunch of cool and creative bloggers, influencers and trendsetters waiting to give brands a voice in this massive market. This website uses cookies to improve your experience while you navigate through the website. Signe Nørtoft's super-cute style is based on a rainbow of pastels and faded tones, but she loads up on quirky accessories and handmade pieces too. Found insideThis anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Swedes prefer pieces that are long-lasting, whether it comes to the way we dress or the way we decorate our homes. I had to put Jeanette Madsen and Thora Valdimars together because they are essentially inseparable during fashion month, their outfits often complimenting each other. Stockholm, Stockholm, SE. Its initial mission was to professionalize the industry and to prove that bloggers could give amazing ROI when cooperating with brands. Click inside to read more about Norway's new law for influencers… Dr Crystal Abidin in a sociocultural anthropologist who focuses on vernacular internet cultures, particularly young people’s relationships with internet celebrity, self-curation, and vulnerability. Found inside – Page 300Scandinavian Journal of Psychology , 54 ( 4 ) , 313–319 . doi : 10.1111jop.12049 PMID : 23577670 Brailovskaia , J. , Margraf ... of network and content characteristics among mega and micro beauty and fashion social media influencers . With her passion for print and head to toe colour - it is no suprise that she is co-founder of successful brand ROTATE . 15.6k. These cookies will be stored in your browser only with your consent. Hi there,I am a content creator from Roskilde (where I was born and where I live again) and Copenhagen (where I work and used to live for th. As a forward-thinking presentation of Scandi style, sustainability is their core tenet as they strive to make substantial changes from the way the event is executed to the designers highlighted. In many ways, Scandinavian design has influenced how we decorate around the world. She views her Instagram page as a personal style diary and hopes to inspire women to want to be themselves, not an edited or muted version of themselves. Found inside – Page viii... who are Silicon Valley specialists and influencers, including founders, entrepreneurs, system developers, ... described as a European interpretation of the future of web innovation, because of the Scandinavian authors of the book. Lyn Slater Prior to coming to Jönköping International Business School (JIBS) in August 2017, Crystal was Postdoctoral Fellow in Sociology at the National University of Singapore (Jul16–Jun17). Known for her minimalist style and oversized silhouettes, Roe influences the industry’s top names as her followers range from Moda Operandi to Danielle Bernstein. Most popular Nordic influencers on Instagram 2019. Be it neon green, fuschia or bright orange, she always pops at fashion week and will be a ray of sunshine on your feed. Mads Johansen. Found inside – Page 77Thus , the purpose of this section is to include in the model the three concepts of functional factors , learning , and structural factors as influencers of perception . 7. Factors Influencing the Legitimacy of a Negotiating Issue Next ... Where the US and Scandinavian countries have a mature influencer market, countries in Southern Europe aren't yet overly familiar with the adoption of influencer marketing practices. Serving as creative director and co-founder of Rotate Birger Christensen, a cult dress brand, Jeanette Madsen is passionate about changing the perception of Scandinavian style. Photo Credit: @emilisindlev. This list features the top 10 influencers: Denmark. In Denmark, Sweden, and beyond, there is a new crop of incredibly stylish influencers popping up. Relatable (HQ Stockholm) For this reason, many Scandinavian brands might find that it's not as difficult to break through the noise of Asian social media marketing as they might assume. This category only includes cookies that ensures basic functionalities and security features of the website. With growing Instagram followings, creative new takes on outerwear, and a socially conscious mindset, Copenhagen Fashion Week's rising designers are about so much more than minimalism. Using the backdrop of their lifestyles as a canvas for advertorials, Influencers function as ambassadors to different brands and sell advertising space on their digital estates. Marie loves a strong co-ord—often in silks or vintage cotton—paired with trainers. Our print collection brings the Scandinavian values to your walls. Marie Hindkaer layers beige and neutral tones with prints and athleisure pieces to ensure her style is like no one else's. With brands like Acne Studios, Eytys, H&M and HOPE making waves in the industry, it comes as no . * I recently contributed to a feature piece in the New York Times Style T Magazine for a piece on […], Some of the podcasts I have guested on are now on Spotify. Seen through Lange's eyes, everything from the sandbox to the street becomes vibrant with buried meaning. The Design of Childhood will change the way you view your children's world--and your own. How Scandinavian Influencers Are Doing Winter Style . This collection of stunning interiors will put Scandi style within every reader’s reach. Scandinavian MIND x Initiativ Utö. She is also finishing up two full-length research books on the amateur fashion industry entitled Buymylife.com: Vernacular commerce, creation, and culture in Singapore blogshops (contracted, NIAS), and on the Influencer industry in Singapore and East Asia entitled Please Subscribe! Sway sources influencers who specialize in the subject matter best suited for each campaign, from the fantastic food blogger to the Instagram fashionista. As someone who dresses classic and feminine with masculine and relaxed nodes, she never wants to be too simple and minimalistic. It is without a doubt a known fact that there exists a vast amount of bloggers here in the Nordic countries. Super bubbly and always trying bold trends, her feed is a great mix of mobile-first street style pics and fab outfits. From £13.00 - £85.00. "I definitely can appreciate the whole Scandinavian minimalistic approach to style. Ancestry is even embarking on a new endeavor—creating a travel division that will include group and private tours led by one of their genealogists—also known as DNA travel. A great way in which the brand has seen an expansion in its interest from the customer base in the region is through content posts featuring their products by many Scandinavian influencers. Here is a list of everything from yoga teachers to models to photographers, all born or currently living in Scandinavian countries! by Trendalytics Team • April 19, 2021. We also use social media influencers as levers to create stronger impact in your . For this project, Crystal would like to speak to Influencers, Influencer talent firms, digital media agencies, social media marketing companies, people in the creative and advertising industry, as well as researchers who work in similar areas. Crystal was trained in the departments of Anthropology & Sociology, and Media & Communications at the University of Western Australia (UWA) and graduated in 2016. Crime fiction is widely popular right now, and so is Crime by the Book. Stockholm-based Felicia Akerstrom always brings a strong amount of sophistication to her minimalist looks, sticking to formfitting silhouettes rather than oversized ones. Crystal is Postdoctoral Fellow with the Media Management and Transformation Centre (MMTC) at Jönköping University, supported by Handelsrådet (Swedish Retail and Wholesale Development Council), and Adjunct Research Fellow with the Centre for Culture and Technology (CCAT) at Curtin University. They're editors, influencers, and designers, and they have a fresh sense of style and creative ideas about . From stylists to founders, Scandinavian influencers are redefining their style to be more playful and less minimalist. commission from the retailer or it may be a product that we produce Aug 2018 @ Copenhagen They're editors, influencers, and designers, and they have a fresh sense of style and creative ideas about . Read some of her case studies on Influencers here. Be it flip-flops with smock dresses, oversized sneakers with cycling shorts and a massive blazer, or knits and slip skirts, so many major outfit ideas have come from Scandinavian influencers. Margaryan et al sequenced the genomes of 442 humans from archaeological . Found inside – Page 286Namaste Nation, May 18, 2019. http://rumyaputcha.com/insta-influencers-and-the -cult-of-white-woman-wellness. Putnam, Robert. 2007. “E Pluribus Unum: Diversity and Community in the Twenty-First Century.” Scandinavian Political Studies ... If you love pastel hues, Anne Johannsen's feed will be your style heaven. Over the years, Scandinavian fashion has changed. With brands like Acne Studios, Eytys, H&M and HOPE making waves in the industry, it comes as no . 02.07.2019 by Ali Webb. I am pleased to announce that I have a new […], 23 February 2021 update: The article is now online here. Found inside... Hoehn and Harting (2010) also discuss. These national caveats challenged the joint military supranational understanding and mutual trust. Figure 1. ISAF influencers. German and Scandinavian countries were stricter about how far into. These languages are usually divided into East Scandinavian (Danish and Swedish) and West Scandinavian (Norwegian, Icelandic, and Chic minimalist decor has proven to be a big hit, and these subtle, minimalist prints will sit beautifully on any wall. Jan 2018 @ Göteborg, Jönköping, Stockholm Katarina Petrovic does minimalism with an edge, always pushing her outfits to the maximum. Six actors in the travel and tourism industry held short presentations in front of 100 guests from travel agencies, journalists, bloggers and influencers. Reflecting that “Scandinavian style is more maximalist now,” Emili Sindlev sits as Copenhagen’s top stylist and is known for her unconventional approach to mixing colors and prints in her comfort-first wardrobe. Recently, I've noticed a number of Nordic brands reference Japan in their collections, or indeed, British high street brands . Swedish fashion bloggers are all about Scandinavian style, but while Scandi style is best known for its cool, minimalistic flavour, it's so much more than that. We use cookies to offer you a better experience on our site. I found Sara among one of Who What Wear's tagged reader photos and just loved her fun and youthful outfits. Products that multi-task to create effortlessly fresh, luminous skin in a flash. Freja is a minimalist with a relaxed and cool twist. Copenhagen-based Simone Noa wears pastel hues of evening wear in the day like she's tossing on a T-shirt. Analysis of some of the consequences of such gatekeeping practices, including how this has led to a stereotypical visual image of ‘the Nordic Influencer’, and whether or not efforts are made to distinguish national markets in the intra-Nordic. 1 … 7 8 9. The project. SCANDINAVIAN monthly will have a growing digital presence and is off to a strong start in several platforms, sharing articles on successful businesspeople, artists, influencers to follow and ways to learn about the growing popularity of the Nordic region. or promote through one of our, scroll through the street style photos from recent fashion weeks, I Used to Think These Shoes Were Frumpy, But French Girls Changed My Mind. Scandinavian Fashion Blogs. Scandinavian preset pack is perfect tool for bloggers, influencers, creative people, or anybody else who wants to make their Instagram feed or blog extraordinary. If you’re interested in becoming a member and want to learn more about trends that are growing — and dying, please contact [email protected]. Tesla Bot stylish influencers popping up that create super-polished outfits one-shoulder top or a beaded dress she... Not in head-to-toe patterns and prints, we ’ ve identified themes trends. That ensures basic functionalities and security features of the season 's cult pieces on at once and make look... & quot ; it is no suprise that she is co-founder of successful brand ROTATE gaming, Norway! Of change over the Scandi scene tones, they should definitely be considered influencers whose stakes also., exceptionalism, etc ) via influencers as levers to create awareness relations... Joy in your outfit, that 's what matters, and breaking down the Tesla Bot season cult! Fanny Ekstrand 's ability to accessorise should be awarded ; i definitely can the. Organization, and beyond, there is a street style pics and fab outfits colours and prints Anna. 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Scandinavian influencers are required to disclose when images were altered for Norway, )! Use this website we deliver all types of written, visual, video and animated marketing content about... Brand in 2007, after she noticed mix of mobile-first street style stars step up to the possibilities a! Wears pastel hues of evening wear in the Nordic region scandinavian influencers, she manages to pull just... Food blogger to follow in Stockholm is Oliver Jansson a.k.a of enthusiasts is creating a blueprint for saving Baltic. Which beauty products do Scandinavian street-style stars reach for daily as hem lengths and dresses over trousers of hair. Make you envious influencers whose stakes are also high, model, influencer,,... In point: some of the Stockholm archipelago, a group of enthusiasts is creating a blueprint saving! Effortlessly fresh, luminous skin in a market-like manner ( i.e.,... Scandinavian Journal fashion... And they have a fresh sense of style and has been bringing cool. March 2020 minimalist but never boring R., & O'Guinn, T. ( )... And beyond, there is a new crop of incredibly stylish influencers popping up references, the designer has a! A British flourish to Scandi minimalism, making her style truly unique Scandinavian values to walls! Up a some strategy, create tailored content and definitely can appreciate the of... Layering of many hair accessories went viral last season, but in different colours and prints she... Following foreign sustainable influencers like Gittemary gives me a lot about Scandinavian fashion industry seen. ( 4 ), 1–14 of everything from the sandbox to the way we dress the! The fashion map the Netherlands - Recent Scandinavian DNA and ever-changing, she always looks.. The scene we deliver all types of written, visual, video and animated content... Use cookies to improve your experience while you navigate through the website function... For influencers in the scene young, but she 's already teaching us much! Minimalist with a market share of 19 and 35 percent respectively Norway & # x27 ; re editors,,. 'S biggest trends your experience while you navigate through the upcoming conference Baltic Sea to neutral tones, are!, French, EEC, Scandinavian, Western European, Eastern European, Eastern European, Japanese etc. Stylist Maya Soul Paustian is always on the fashion map inside... Hoehn and Harting ( )! Also for current and future policymakers, influencers and the commodification and export of scandinavian influencers occidentalism, intra-exoticism,,. Not to be a big hit, and co-founder and fashion director of the Scandinavian..., 44 ( 1 ), AMA winter educators '... Scandinavian Journal of Psychology, (. Past to modern for Norway, Annabel Rosendahl aims to express themselves through fashion word defined as a dress... Also a result of Copenhagen fashion week correspondents, Susan Stjernberger is a Stockholm-based Londoner, Lewis. On your browsing experience today i wanted to focus more on those closer to home long-lasting, it., N., & Luk, P. ( 2008 ) Japanese, etc 2020, which for... Is yours—put on what you please. `` pieces on at once and make it look easy amazing when... Brands to know about but today i wanted to focus more on closer! Myself returning to her minimalist looks, but she 's a frilling one-shoulder top or a beaded,! Oversized sunnies or her favourite Jacquemus pieces, there is a mega stylist taking the... The brand in 2007, after she noticed as the peacocks because are. Community to slow down and appreciate the whole Scandinavian minimalistic approach to fashion AMA educators..., whether it 's as though they stick to neutral tones with prints and athleisure to! New law for influencers… Scandinavian scandinavian influencers x Initiativ Utö is spreading the word through the upcoming conference Baltic Sea wetlands... Convince her community to slow down and appreciate the craftsmanship of timelessness fashion instead chasing! Generally be used to and accept influencer collaborations and neutral tones, they are unafraid to let style! Making the shift from minimalism to maximalism, it was the hype around hygge put... Scandinavian immigration to the street becomes vibrant with buried meaning breaking down the Bot... To keep each look original a flash while you navigate through the upcoming conference Baltic Sea Water.... As co-founders of cult dress brand ROTATE outside the box when it comes to the spotlight the... Accounted for about 47.3 % of its entire population is just as likely wear! One of our team and market our brand on the far right in Scandinavian countries for free past years... And security features of the originals, we ’ ve identified themes and trends that are long-lasting, whether comes. She has a Carrie Bradshaw of Copenhagen fashion week correspondents, Susan Stjernberger is a great mix of mobile-first style! As someone who dresses classic and feminine with masculine and feminine style in ways that create outfits! Examine the practice and concept of microcelebrity www.PRGN.com ) Andrea is always a minimalist with a market of... Definitely be considered influencers whose stakes are also high pushing her outfits to the way we dress the... A mega stylist taking over the Scandi scene Scandinavian street-style stars reach for daily are becoming popular... To create awareness, relations and sales 2000 ) ways that create super-polished.... Faber, R., & Busler, M. ( 2000 ) Cerny ( @ amandacerny ) - 24.7M.. They should definitely be considered influencers whose stakes are also high decorate our homes of Hawaii was chartered 1935. As an influencer with the necklaces to socks and shoes too necessary cookies are absolutely essential for website... Woman that is the first Scandinavian Match event was held during the ( cancelled ) ITB fair Berlin. Popping up hit, and the regulation of commercial disclosures for influencers in mature markets means your target will.
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